Project Profile: Love to Go Out Microsite
Love to Go Out is an internal project taken on by We Got a Pulse! based on the previous venture ‘Wasted Education’. The concept has been rebranded and completely overhauled as a social networking website based on nightlife in the UK. It is an extemely advanced directory offering users, in particularly a core target audience of students, a deep insight into appropriate nightlife venues suited for them.
In order to generate interest as well as a userbase before launch, Love to Go Out registered a promotional stall at the Sussex University Refresher’s Fair on the 27th January 2009. This was an opportunity to create brand awareness through marketing as well as through word of mouth. As the site was in development at the time, a temporary microsite was produced in time for the fair, which allowed users to:
- Become informed of the features Love to Go Out have to offer through an exciting promotional video showreel
- Sign up to the mailing list whilst simutaneously entering a competition to win prizes
- Inform users when the launch date is
The fair proved to be a massive success with several hundred students registering their interest in the site and entering the mailing list, whilst pitting themselves into the current competition.
Features: E-Commerce, Website Design
